![]() ![]() Like your favorite superhero, you need to stand your ground in the face of naysayers, because there will be some. That masked man never shied away from a good fight and always outsmarted the bad guys. Freeze, Two-Face, Riddler, Bane - the list goes on and on. Willing to Battle Nemeses - Batman has had lots of nemeses over the years: Catwoman, Joker, Mr. These folks have more combined skills than Batman has gadgets, and might include an executive strategist (maybe that’s you), project manager, editor(s), writer(s), optimization/distribution specialist, data analyst, and/or social media manager. You need sidekicks, too, since a serious content marketing effort takes a whole team of people to pull off. He has that famous (although questionably useful) sidekick, Robin, and Alfred the butler, that guy who always seems to have the right advice at the right time. You have to be able to do several things at once, because content marketing calls for a multi-pronged approach.Īvailable Sidekick(s) - Batman can’t do his job alone. In fact, in its most recent study, B2B Content Marketing Benchmarks, Budget and Trends - North America, the Content Marketing Institute says that B2B marketers use an average of 13 content tactics. There is a whole list of content tactics available to aid your effort. ![]() As a content marketer, you might not have the belt, but you have lots of tools at your disposal. The utility belt is super handy - it’s the ultimate multi-tasking tool. Think how useful it would be if, during your day, you could reach in and pull some content tool out of your belt - sometimes, different things out of the same pocket. Great multi-tasker - Everyone should have a utility belt. Other superheroes, like Superman or the Incredible Hulk, go with brute strength to get things done, but Batman formulates a strategy to foil his foes, much like a content marketer creates a strategy before jumping into the execution of all those content marketing activities. He, like any good content marketer, is always pondering his next move - he has to be because he doesn’t actually have any natural superpowers. He’s a strategist - Batman is the thinking man’s (or woman’s) superhero. (Although, you might want to think twice about making your costume choice Halloween party conversation, just a content-nerd warning.) So if you are the type who really wants some solid justification for why you chose your costume, here are five reasons why Batman is the ideal costume for a content marketer. (My colleague, Alecia Farley, will be happy about my choice, as I’m fairly certain that she is the unofficial president of the Batman fan club.) And from what my research has told me (conducted very unscientifically), the obvious best choice for a superhero costume for any content marketer is Batman. No one has ever gone wrong with a good superhero costume. You’re busy planning, writing, distributing, recruiting volunteers, repurposing, measuring… you don’t have time for finding costumes. ![]() When I grew up as a kid, my parents always bought me the Guinness Book of World Records for Christmas and I always wanted to somehow be part of it.It’s Halloween. Gary Grady told CTV News it's been a lifelong dream to break a world record and believes this might be his moment. He saw something, saw a video and he put it on his mind and that's what Gary does.” She said Gary came up with the idea one night after watching some videos of similar events. She said they were getting excited about the event. “We have some music, so we all can dance around, and there's gonna be drone footage of the whole day.” “At five o'clock we're all going to kind of line up, we’ll have the streets blocked off,” she said. Sharon said they were still working on setting things up for this weekend. And if we have 1,000 people registered, we're gonna blow it out of the water.” “I think the last world record was 384 people. Get the CTV News app for Saskatchewan breaking news alerts and top stories.She said they had to cut off registration when they hit the 1,000 mark. Now, that's not saying that everybody's going to show up, but the pre-registration was just kind of so we could have numbers.” “This event has taken off, like we never actually thought it would get this big, which we are extremely thankful for,” Gary’s wife Sharon said. Business owners in Dundurn looking at breaking a Guinness World Record on Canada Day say they’ve had a phenomenal response.īig Murs Tavern and Grill owner Gary Grady told CTV News he wanted to set a world record for the most number of people wearing inflatable dinosaur costumes. ![]()
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